product management

I led the build of and transition to an agile CRM software from Salesforce by managing the following:
• conducting focus sessions with internal teams to assess CRM platform needs
• structuring timeline, requirements and goals for custom build and team transition
• leading regular meetings with engineers to track goals, provide updates and consult on UX
• driving product adoption: leading team trainings, defining and documenting new CRM processes
• continuously collecting CX feedback to iteratively refine the product experience for the end user

data-driven strategy

From lead generation to user experience, I drive growth by letting the data speak. Ways I've used data to influence strategy:
• designing an interactive, web-based tool to generate leads and collect data on potential client interests, influencing product direction and go-to-market strategy
• building dashboards to track and test digital campaigns and adapting content strategy resulting in over 200% organic growth on multiple social media platforms
• conducting A/B testing to determine design choices for digital marketing assets
• analyzing user engagement throughout product journey and identifying trends to guide customer roadmap

Education 

Massachusetts Institute of Technology | 2019
Certificate in Digital Marketing Analytics

Appalachian State University | 2017
Bachelor of Science in Business Administration, Magna Cum Laude

content

Copywriting | Graphic Design
Photography | Videography
Editorial Writing | HTML | CSS

analytics

Python | Google Analytics
Facebook Ads Manager
Salesforce | Search Console

other tools

Jira | Confluence | Mailchimp
Google Tag Manager | Mailjet
Hootsuite | Buffer | Celtra

Portfolio

Check out these assets I've created to engage a range of audiences—from potential and existing customers to internal teams, board members and investors

social media toolkit example
analytics dashboard example
event promo gif

startup article example
blog post example
article

full-page print ad example
startup article example
event opener video example

Contact

erinrmuir@gmail.com | LinkedIn

I am currently exploring new opportunities in product management(UX/CX) and product marketing. If you're looking to connect, shoot me an email and let's jump on a call—who knows, maybe we can build something great together!

Fun(ish) Facts

I know the best spot in town for fried calamari.
I have a mini-album on Spotify.
I can wink my right eye, but never my left.
I'm overly competitive about board games.
I won't shut up when I discover something new that I love.
I make a mean dark chocolate cake.
I went skydiving and I mostly just thought it hurt.
I love hearing new opinions.
I once lived out of a camper van for a month.